And how does it work?
Marketing Automation is a term we use to describe a category of marketing software that helps businesses to just what the name says — automating your marketing. This can include any number of marketing functions, but the main uses are optimizing the time and resources of your marketing team by making otherwise repetitive tasks “automatic.”
For example, if you have a monthly newsletter, a standard email sequence that you send out to new customers, or if you have an internal system for categorizing different types of customers, marketing automation can help you do all of these things automatically, rather than one by one.
Granted, marketing automation isn’t going to write your emails for you, but it can deliver tailor-made communications to your prospects and customers based on their specific wants and needs. It can categorize your prospects, leads and customers into different marketing segments based on their “buyer type” and help you understand where each individual leads is at in their “customer journey.”
With marketing automation, you can deliver the right messages, to the right people, at the right time.
Perhaps the most succinct way to summarize all the possibilities of marketing automation is to know that with marketing automation, you can deliver the right messages, to the right people, at the right time.